G-Star raw

Role: Creative Strategist & Copywriter

© G-Star RAW

© G-Star RAW

G-Star raw elwood x25 campaign

REACHING NEW AUDIENCES
Bold. Statement-making. No-fucks-given tone of voice for the 2017 G-Star RAW Elwood X25 campaign. This collection featured the classic G-Star Elwood jeans in 25 different prints. I was in charge of leading the copywriting team in embodying the young identity of this campaign and translate it throughout all channels: newsletters, eCom, social and press.  

INSTAGRAM
We wanted to engage through storytelling and took the most captivating prints and told the stories behind them on Instagram Stories. 

FACEBOOK 

PRESS
As head of copywriting I was also in charge of all communication for press and PR Yes, I write press statements and coordinate press campaigns, too. Read the press statement for this campaign here